The OG Crewneck

This sweatshirt was one of the first branded pieces we ever made, built back when the Magic Mind team was just two people trying to figure it out in LA. It quickly became the field uniform: worn at events, tradeshows, and anywhere we needed to show up with something that felt like us.

For the past six years, every time we’ve seen William (our CEO), he’s wearing this sweatshirt. Designed before the team grew, it has been with us since the very beginning; a nod to where it all started.

Screen-printed design, illustrated in-house by the Magic Mind team.